Web developement

What is web-development and why it is important for business

Ciaran - December 12, 2023

In 1991, Tim Berners-Lee created the world’s first website, a simple page outlining the World Wide Web project. Since then, websites have evolved into sophisticated hubs of information, commerce, and connection.

User-friendly, well-developed websites significantly boost sales for businesses, according to studies. In fact, Safari Digital reports that 97% of users depend on online searches to discover local businesses.

In this blog post, we’ll dive into web development and its benefits for businesses. We’ll break down the development process, discuss the tools involved, differentiate it from web design, and explore the various web development services that can significantly boost your business. Let’s get started!

What is Web Development?

Web development involves designing, developing, and maintaining websites. It encompasses a variety of technical tasks, including coding, programming, testing, and structuring web content to ensure a flawless user experience.

Backend Web Development

Web developers utilize languages like HTML, CSS, and JavaScript to build the visual layout, design elements, and interactivity of websites. Backend development encompasses server-side scripting languages such as Python, PHP, or Ruby, managing databases, and ensuring the functionality of the site.

Frameworks like React, Angular, and Node.js streamline development, enhancing efficiency and scalability. Ensuring websites perform reliably across different browsers and devices requires continuous testing, debugging, and optimization.

What tools do web developers use?

Web developers use an extensive toolbox! Different web platforms demand various tools based on design and development needs. To provide a general idea, we’ve listed below a few of the most utilized frameworks and technologies.

Firstly, programming languages like HTML, CSS, and JavaScript serve as the building blocks for creating the visual and interactive elements of websites. Tools for backend development, such as Node.js, Express.js, Django, or Flask, aid in server-side scripting, managing databases, and handling server requests efficiently. Conversely, design tools like Adobe XD, Sketch, or Figma assist in creating wireframes, prototypes, and visual designs.

Frameworks and libraries such as React.js, Angular, Vue.js, Bootstrap, and jQuery play an indispensable role. They expedite development by providing pre-built components, simplifying complex tasks, and ensuring responsive and engaging user interfaces.

Version control systems like Git and platforms such as GitHub or Bitbucket play an integral role in tracking changes and maintaining a stable codebase. Additionally, Integrated Development Environments (IDEs) or text editors like Visual Studio Code, Sublime Text, and Atom provide a coding environment equipped with features like syntax highlighting, auto-completion, and debugging tools, streamlining the coding process.

Finally, testing tools play an essential role in ensuring website functionality and performance. Automated testing tools like Selenium, Jest for JavaScript, PHPUnit for PHP, and tools such as Postman for API testing ensure the development of robust, bug-free websites that work seamlessly across different devices and browsers.

How does the web development process look like?

When you partner with a professional web development company like Square Root Solutions, you’ll notice that there is an extensive and rightfully necessary process involved, which might span from a couple of weeks to even a couple of months.

This development process involves various teams collaborating—designers, developers, testers—to ensure a seamless and successful web development journey. It culminates in a web platform that aligns with your needs.

Planning and Requirement Gathering

This phase begins by understanding your goals, target audience, and the site’s purpose. It involves gathering requirements, outlining features, and creating a roadmap for the project.

UI/UX Designing

UI and UX Designing

Here, the visual aspects take shape as designers create wireframes and mockups to map out the website’s layout, structure, and visual elements. This phase focuses on designing the user experience (UX) and user interface (UI).

Frontend Development

This phase brings designs to life as frontend web developers use HTML, CSS, and JavaScript to build the website’s interactive elements, ensuring responsiveness across devices and browsers.

Backend Development

This is the phase where the final product comes to life. Backend web developers use server-side languages (like Python, PHP, or Node.js) to create the server, database, and application logic needed for the site to function.

QA and Testing

When collaborating with a seasoned web development company, you’ll notice that rigorous testing is crucial. Quality assurance analysts check for bugs, ensure functionality across different devices and browsers, and validate the site against the initial requirements.

Deployment and Launch

A web development company that offers proper end-to-end services, will always provide you with launch support. The website is deployed to a server, making it accessible to users. This involves setting up hosting, and domain configurations, and ensuring everything is running smoothly.

Maintenance and Updates

Website Maintenance & Updates

Once live, the work doesn’t end. Regular maintenance, updates, and improvements are necessary to keep the platform secure, up-to-date, and aligned with changing user needs and technologies.

Benefits of Web Development

When you have a professional, experienced web developer create your website or web app, your business stands to gain a multitude of benefits. Here are some of the importance of web development for businesses.

Establishing Brand Identity::

A well-built site reinforces brand identity and establishes a strong digital footprint, making your business easily discoverable.

Increasing Accessibility::

Reach a broader audience irrespective of region and across various devices and platforms.

Achieving Higher Conversion Rates::

A well-designed web platform will engage users effectively, leading to increased leads and sales.

Improving SEO Performance:

A website that’s properly optimized for search engines will bring visibility and substantial traffic.

Enhancing Brand Credibility:

A robust and industry-tailored website enhances your brand’s reputation and trustworthiness.

Gaining Analytics and Insights:

Access valuable data on user behavior, preferences, and interactions for strategic decision-making.

Becoming a Marketing Platform:

Your web platform becomes a powerful marketing tool, promoting products/services efficiently.

The benefits of hiring a professional web developer

Prioritizing Core Business Operations:

Hiring a professional web developer allows you to prioritize and dedicate your resources to your core business operations, leaving the technicalities of web development in capable hands.

Embracing a Future-Ready Approach:

A professional development company like Square Root Solutions will design scalable websites, equipped to adapt and integrate emerging technologies, keeping your business ahead of the curve.

Offering Technical Expertise::

An experienced web developer will bring specialized skills, ensuring a robust and technically sound website that meets industry standards. This allows you to keep your mind off the technical intricacies.

Providing Customized Solutions:

Off-the-shelf solutions do not benefit your business as much. Professionals will offer tailored solutions aligned precisely with your business objectives, reflecting your brand’s identity and unique offerings.

Ensuring Resource Efficiency:

Hiring experts saves time and resources and helps you avoid costly errors or delays. Although a cookie-cutter solution might seem like a quick fix, it really is a gateway to many potential issues.

What are the various web development services?

A web development company offers a variety of services that cater to different business or organizational needs. Below, we’ve listed some of the most in-demand services in the industry.

  • Custom Web Development
  • Frontend Development
  • Backend Development
  • Full-Stack Development
  • E-commerce Development
  • CMS Development
  • Web Application Development
  • API Development and Integration
  • Website Maintenance and Support
  • Progressive Web App Development
  • Web Hosting Services
  • Database Development and Management
  • Performance Optimisation Services
  • Intranet or Enterprise Portal Development


Is web design and website development the same?

Web design and website development might sound similar, but they’re not quite the same. Web design focuses on the visual aesthetics and layout of a website—like choosing colours, fonts, and arranging elements for an appealing look and feel. On the other hand, website development deals with the technical aspects, including coding, programming, and making the website functional.

Think of web design as beautifying the house, while web development is constructing its foundation and ensuring everything works smoothly. Both work hand in hand to create a great website, but they have different roles in the process.

If you’re looking for both web design and development, Square Root Solutions offers a comprehensive range of design and development services for businesses of all industries.


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In today’s digital age, a robust online presence is essential for business success. Web development enables businesses to reach wider audiences, drive sales, and establish credibility. However, as technologies evolve and industry standards constantly shift, the complexity of web development escalates. This demands the expertise of a professional web developer. These experts navigate the complexities of coding languages and ensure web platforms adhere to security protocols and user experience benchmarks.

With their proficiency in handling emerging trends and technologies, they safeguard businesses from potential pitfalls. As businesses continue to leverage the internet’s potential, investing in skilled web developers or partnering with a leading web development company, remains a strategic move, ensuring a strong digital footprint and sustainable growth.

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